Advertising

Why Podcast Advertising?

Podcast Advertising is Incredibly Effective. Data shows that podcasting stands high above traditional display advertising. A recent Nielsen study found that almost 70 percent of podcast listeners could recall the brands that advertised on their podcast and said the ads increased their brand awareness and made them consider new products or services. This is because podcast listeners are highly engaged, trust their hosts and tend to want to support companies who support their favorite shows.

Podcast Advertising is Easier to Track Engagement. One of the long-standing challenges of traditional advertising is that it’s almost impossible to track engagement. You spend a ton of money to put your ads on TV, radio or in print, and never really know how many people your message is reaching. That’s not true with podcasts. With our ability to track downloads, we can tell you exactly how many people are hearing your ads, down to the individual listener.

Podcast Advertising Reaches Audiences Traditional Advertising Can’t. Podcasts are one of the fastest-growing mediums in the U.S. More than 70 million Americans listen to podcasts, 44 percent of whom are between the ages of 18 and 34. Compare that to traditional print media, where 60 percent of readers are over the age of 50, and less than 20 percent are 18 to 34.

Photo by Patrick Breitenbach

Why Canby Now?

Advertising on Canby Now is Super Local. When you advertise on Canby Now, we guarantee that your ads are reaching the ears of people who live, work and are deeply invested in the city of Canby. In fact, no other company can offer an advertising opportunity that is as direct, targeted and personalized to the Canby area as Canby Now.

Advertising on Canby Now is Super Cheap. Advertising on the Canby Now Podcast is far more affordable than traditional forms of advertising. In fact, you can advertise on Canby Now for as little as $1 or $2 a day. Whether you are an established, multi-generational company or a sole proprietor just starting your business journey, we can help you reach potential customers right here in Canby.

Advertising on Canby Now is Super Easy. Imagine being able to record an engaging, radio-quality ad, without doing anything but providing the basic details of what you want to convey. Now, stop imagining things, because that’s exactly how it works! You tell us what you want to say. We write, record and produce the ad. You approve it, and it hits the airwaves as early as the very next day! (Pre-recorded ads are also accepted, subject to approval.)

Rates

For current advertising rates, or if you have questions about advertising on our program, please contact advertising@canbynowpod.com.